Home Staging is the preparation of a home to sell by a professional who specializes in this form of decorating. Many definitions you have seen no doubt stop after the word “sell” and that is part of the big misconception and devaluation of home staging. Professional home stagers or staging companies have the education to objectively view the home as a product and highlight its assets while downplaying its flaws. The home seller usually cannot view their home objectively, while many successful Realtors do not have the time or resources needed when staging a home for sale.
For many home sellers and Real Estate Agents, the concept of “professional home staging” is being increasingly recognized and used to effectively package and market a home in the marketplace. Some Realtors and home sellers will say that they have already “staged” their homes, only to find that they have to lower their price within the month. There is a vast difference between a home that was simply de-cluttered and cleaned and one that was professionally staged! Creating the “model home” look is not easily achieved without the help of someone who has been trained and does this everyday for a living.
Why Stage Your Home?
You Will Make More Money
According to the National Association of Realtors (NAR), the average staging investment is between 1 and 3 percent of the home’s asking price, which generates a return of 8 to 10 percent!
Your House Will Sell Faster = More Money and Less Headache and Stress
A National Association of Realtors survey found that the longer a home stays on the market, the further below list price it drops. Homes that sold in the first 4 weeks averaged 1% more than the list price; 4 to 12 weeks averaged 5% less; 13 to 24 weeks averaged 6.4% less; than list price; and 24 weeks averaged more than 10% less than list price.
The Cost of Staging Doesn’t Cost A Dime
In a 2007 Home Gain Survey of over 2000 Realtors, it was discovered that home staging typically provides a 343% return on investment!
Most Home Sellers Cannot View Their House Objectively
If you can’t see objectively, you can’t “package” effectively. Have a staging professional get your home into its most advantageous condition for showing.
Your Online Photos will Stand-Out From the Competition
According to a NAR profile of buyers, over 84% searched for homes online first before deciding to visit. Your photos of beautifully staged rooms will stand out among the competition!
Only 10% of Homebuyers Can Visualize the Potential of a Home
That’s why staging a home is critical! You don’t want the advantages of your home overlooked and left up to the buyer’s imagination.
The Longer Your Home is on the Market, the Lower the Price Will Be, so STAGE FIRST!
According to a National Association of Realtors survey, homes that sold after 4 weeks on the market sold for 6% less then ones within the first 4 weeks! Don’t be in a position where you have to lower your price…have your house staged.
The Money You Make May Be TAX FREE!
Take advantage of a possible tax-free capital gain by getting every dollar possible!
Leaving Your House in “AS IS” Condition Will Help Sell the Competition
Right now the number of homes for sale on the market is at a record high. Competition is stiff and buyers have very high expectations. Successful agents know that the key to selling competing is professional staging.
You Can Relax
You will have the satisfaction of knowing you have done absolutely everything possible to affect a quick sale of your most valuable commodity and for top dollar!